The full ladder

One report in front. Seven rungs behind it. Climb as the business earns each one.

Brand New Colors reads an owner-led business, names the one constraint holding it back, then runs the financial and operational work that clears it. The work is laid out as a ladder — some rungs are one-time builds you own outright, others are monthly service. You enter where you’re ready, usually at the Foundation, and climb only as far as the business calls for.

Book a 20-minute fit call → See the reports

What sits in front of the ladder

The Business Nervous System report.

Every engagement starts with a read. The report rates the five functions of a business — Sensing, Signaling, Processing, Deciding, Regulating — as Functional, Degraded, or Absent, names the primary constraint in one sentence, and points to the rungs that will clear it. It’s delivered inside the Foundation, and it decides which rungs come next. The ladder follows the diagnosis, rather than the other way around.

The rungs

From first workspace to a business that runs without you.

Blueprint

from $999 · one-time

Setup

A custom Notion workspace, built in full for your business — modeled on one of fourteen published templates where one fits, designed fresh where it calls for more. The full $999 credits toward the Foundation as a prepayment, holds for twelve months, and a buyer who never converts keeps the workspace and owes nothing further.

Foundation

$2,500–7,500 · one-time

Financial + the report

Catch-up bookkeeping, the workspace deployed and customized, an interview, the Business Nervous System report, and a year-one compliance calendar. Clean books and a live workspace come with it, so the financial picture is legible from day one. This is where most engagements begin.

Operating Core

$1,000–2,800 / month

Financial · recurring

Books kept current, the workspace kept live, and a monthly operating review that puts the owner in front of their own margin and trend on a cadence rather than at year-end. One accountable person holds the financial picture together, month to month. Month-to-month after the first 90 days.

Tax Rhythm

+$300–600 / month

Module on the Core

Quarterly estimates, monthly reserves, the compliance calendar run, and a year-end package for the CPA. The reserves keep the largest unpredictable obligation funded, so it lands already covered.

COO Layer

+$2,500–5,000 / month

Module on the Core

A weekly operating partner who installs how decisions get made — decision rights assigned, escalation paths set, a weekly rhythm that keeps the business moving without routing every call through the owner. The rung that lets the owner step back, and the one that makes the business sellable.

Tax Rhythm and COO Layer attach to a running Operating Core — see Operating Core →

Operational Systems

$2,500–6,000 · one-time

Operational build

Process documentation, written decision rules, vendor and commission tracking, and a document home. The judgment the owner carries in their head gets written down, so the work becomes repeatable by someone who isn’t the owner. Kept current inside the Core afterward, with no separate monthly fee.

Automation

$15k–75k+ · then $500–2,000/mo

Operational build + run

An AI-driven operations layer mapped onto the documented model. The repeating tasks, follow-ups, and handoffs run themselves on the standard path, and the owner is flagged only where judgment is required. The running fee keeps it accurate as the business and its tools change.

★

Service-as-Asset

by invitation

Dormant top rung · exit / licensing

When a model is encoded well enough to outperform its category’s standard, it becomes licensable infrastructure others can adopt. Parked for now, named so the ladder has a ceiling. Held back from quotes until a live client model earns it — nobody is quoted the top.

At a glance

The whole ladder on one line each.

Rung	Type	Price	Kind
Blueprint	One-time	from $999	Setup
Foundation	One-time	$2,500–7,500	Financial + report
Operating Core	Monthly	$1,000–2,800	Financial
Tax Rhythm	Monthly module	+$300–600	Financial
COO Layer	Monthly module	+$2,500–5,000	Operational
Operational Systems	One-time build	$2,500–6,000	Operational
Automation	Build + run	$15k–75k+ then $500–2,000/mo	Operational
Service-as-Asset	Dormant	—	Exit / licensing

Fit

Who the ladder is built for.

The work suits owner-led businesses between $250K and $10M in revenue, where the owner can feel the business depending on their interpretation. It serves some businesses well and others poorly, and naming both is part of protecting the work.

A good fit looks like

An owner-led company with real revenue
Decisions that reopen more than they should
Accountability that’s fuzzy in practice, even with a tidy org chart
Past automation that raised the noise level rather than lowering it
Small things that keep escalating because the system can’t hold ambiguity

A poor fit looks like

Wanting tools before structure
Treating a system as a substitute for judgment
No real revenue yet
Looking for a coach or a weekly container of encouragement

Where to start

Two doors in.

Start with the Blueprint if you want the workspace built first — from $999, a custom build modeled on the published templates, with the full amount crediting toward the Foundation if you go on. See Blueprint →

Start with a fit call if you’d rather talk it through — twenty minutes, scoped to your business, ending with a clear read on whether the Foundation is the right first rung. Book the call →

Either way, the Foundation is the first full engagement, and the report it delivers decides everything above it.

Start with a 20-minute fit call.

The call is scoped to your business. BNC reads what you’ve described, and the session covers which rung is the right first step and what it produces for a business like yours.

Book a 20-minute fit call →