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Houston Custom Wood Shop
Save an all-wood Houston furniture shop you bought for two dollars—without giving up the rest of your life.
A HYPER-NICHE GAME STUDIO
YOUR COMMUNITY’S WORLD, MADE PLAYABLE.
Small browser games built from the lore only your people understand. One link to open; an audience of a few hundred by design.
RUNS IN A BROWSER TAB◆
NO ACCOUNTS◆
NO TRACKING◆
NO INSTALL◆
PHONE OR DESKTOP
Games for people who’d notice if we got it wrong.
A furniture shop, a congregation, a spacecraft, one person’s iPod. Each game is built around a world specific enough to push back.
OPEN ↗
OPEN ↗
Jewish Community Simulator
Run a fictional congregation for a year as the rabbi, cantor, education director, or office manager.
OPEN ↗
Turn the Camera Home
Take Voyager 1’s final look back in a browser game about the making of the Pale Blue Dot.
OPEN ↗
Sam’s iPod 2006
A playable recreation of one person’s iPod: a click wheel, 847 songs, and the question of what loads next.
WHY A GAME / WHY NOW
YOUR COMMUNITY ALREADY HAS A WORLD.
The best stories rarely start in a content strategy. They live in shared memories, local legends, recurring jokes, beloved characters, and the things only your people understand.
People drift and references dull. A game preserves more than the information. It lets people step inside the pressure, move through the place, make the bad decision, and recognize why it mattered.
Specificity supplies the mechanics.
The small detail can carry the whole system. We begin where outsiders would need an explanation.
A few hundred players is enough.
AI-accelerated production changed the arithmetic without changing who decides what matters.
The finished game can trust the room.
It can keep the nickname, know the route, and leave the strange part intact.
From inside joke to playable world.
A kickoff hour. A playable build early. Short weekly check-ins while the game can still change. Your community supplies truth; the studio carries the craft.
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WORLD.TXT
01
You tell us who would notice.
We begin with the people, places, recurring arguments, beloved characters, and details that would be wrong in anybody else’s game.
OUTPUT: KICKOFF / WORLD NOTES -
PROTOTYPE.HTML
02
The first playable thing arrives early.
A small browser build tests the central mechanic while the game is still soft enough to change without ceremony.
OUTPUT: PLAYABLE PROTOTYPE -
YOUR_PEOPLE.LOG
03
Your community stays in the room.
The people who know the world play it, tell us where it feels false, and recognize what landed before polish locks anything down.
OUTPUT: PLAYTEST / FEEDBACK -
RELEASE.ZIP
04
The finished game leaves with you.
One link opens it. The handoff includes the release, source, project-specific files, and operating notes under terms named before the full build. You can keep working with us or not.
OUTPUT: WHOLE GAME / PRACTICAL HANDOFF
> CODE DRAFTS: MACHINE-ASSISTED > ART ROUGHS: MACHINE-ASSISTED > OVERNIGHT ITERATION: RUNNING > COMMUNITY TRUTH: HUMAN-SUPPLIED > JUDGMENT CALLS: HUMAN > FINAL CRAFT: STUDIO
A PLAIN WORD ABOUT THE MACHINES
AI carries production weight. Human judgment directs the work.
AI handles code drafts, art roughs, overnight iteration, and deployment chores. A person still decides which stories carry the game, how the systems should feel, what rings false, and when the build is done.
The practice compounds: better ways to build decisions, saves, systems, and browser releases travel into future work. Your community’s characters, history, data, and private material do not.
THE STUDIO / FOUNDED BY JACOB SAGER
I read a community the way an English major reads a novel. Then I build the systems that make it playable.
Brand New Colors listens for the phrase that needs no explanation inside the group, the pressure that gives a player a real decision, and the detail that would be flattened by a game built for everybody.
MORE ABOUT THE STUDIO ↗
SOMEWHERE IN YOUR GROUP CHAT
A GAME IS WAITING.
We build these for communities with worlds worth playing in. If that’s yours, tell us about it.
START A GAME PROJECT ↗