Apply — The Foundation

Before we build the Foundation, I want to read what you’re working with.

The Foundation is where most engagements start: a fixed, one-time piece of work that gets your books current, deploys your workspace, delivers your Business Nervous System report, and sets your compliance calendar. This application is the first half of the diagnostic — the more specifically you answer, the more precisely I can show up.

What the Foundation is. Books current. Workspace deployed. The Business Nervous System report — a structural read of how your business senses, signals, processes, decides, and regulates, with the single primary constraint named. Compliance calendar set. One-time, fixed scope.

The Foundation: $2,500 – $7,500. Scoped to the size and state of the business, quoted before you commit. If you started with the Blueprint, that cost rolls in.

Where it can go next. Many owners act on the Foundation alone. If you want the system kept current, that’s the Operating Core ($1,000–$2,800/mo, month-to-month after 90 days). If you want it built into infrastructure, that’s the Operational Systems and Automation builds. You climb only as far as the business needs.

Not ready to apply in writing? The 20-minute fit call is the front door. We name where you are on the ladder and what the right first rung is — bounded, specific, no obligation.

Book a 20-minute fit call →

About You & Your Business

Your name

Email address

Business name & what you do (one sentence)

Annual revenue range

Team size (including you)

How long have you been operating?

What You Want Read

Which of these is true right now? (check all that apply)

Decisions still route to me even when they shouldn’t — the team defers by default I’ve tried to delegate and it didn’t hold — I quietly took it back My books aren’t current enough to make confident decisions from We’ve documented a lot — Notion, SOPs — and nobody actually uses it I’m at a structural moment — a key hire, new service, or scale decision I’m not ready for The business runs on my presence and judgment — I’m the system, and I can feel it

If you could read the structural diagnosis of one part of your business right now, what would it be?

The constraint you suspect is there but haven’t named. The part that routes to you that shouldn’t.

What’s the specific thing that made this feel relevant right now?

A hire, a deal, a partner conversation, a year-end reckoning. The forcing function.

Readiness

When are you looking to start?

Have you already started with the Blueprint?

If so, its cost rolls into the Foundation.

Anything else I should know?

Optional. Referrals, context, hesitations — anything relevant.

How did you find Brand New Colors?

After you submit: I read every application personally and respond within two business days. If the fit is clear, I’ll send a Foundation quote and a booking link. If it’s uncertain, I’ll offer the 20-minute fit call. Nothing is paid now.

No commitment until you book. No spam. No automated sequences. Your application is read by me, not by a CRM.