Case Study: Space Age NonProfit –
Centralizing and Automating
Content Management for Impact
The Challenge:
Space Age NonProfit, an organization dedicated to fostering a vibrant video community through weekly meetings, faced the daunting task of publishing a four-year backlog of meetings on YouTube. Their process was hampered by scattered information across Mailchimp, email, Google Drive, and a lack of centralized management for meeting details and files.
Our Solution:
Brand New Colors stepped in to create a seamless workflow that would centralize and automate Space Age NonProfit’s content management system, making YouTube publication efficient and manageable. By leveraging Zapier (“zaps”), we orchestrated a solution that connected their diverse platforms, ensuring a streamlined process for handling meeting information and video files.
Highlights of Our Solution:
- Centralized Information Management: Developed a system to aggregate meeting details from Mailchimp and emails into a central spreadsheet, providing a single source of truth for all meeting-related information.
- Automated File Handling: Configured zaps to automate the transfer of video files from Zoom recordings directly into the appropriate Google Drive folders, ensuring organized and accessible storage.
- Spreadsheet Synchronization: Implemented synchronization between Mailchimp, Google Drive, and the central spreadsheet, allowing for real-time updates and access to meeting information.
- Support for Manual Editing: Facilitated the YouTube publication process by ensuring all necessary information and video files were easily accessible, reducing the time and effort required for manual editing.
The Impact:
The custom automation solution crafted by Brand New Colors transformed Space Age NonProfit’s approach to content management. With streamlined processes in place, the nonprofit could focus on its mission of community engagement without being bogged down by operational inefficiencies.
Key Outcomes:
- Enhanced Efficiency: The time required to prepare and publish meeting videos on YouTube was significantly reduced, allowing for timely and consistent content delivery.
- Improved Organization: Centralized and automated systems eradicated the previous chaos of scattered information, making content management a breeze.
- Increased Reach: With an efficient process for publishing content, Space Age NonProfit could share its valuable community meetings with a broader audience, amplifying its impact.
- Empowered Staff: Freed from tedious manual tasks, the team could allocate more resources to content creation and community building.
Transform Your Content Management with Brand New Colors
Space Age NonProfit’s journey to efficient content publication underscores the power of strategic automation in overcoming operational challenges. Like Space Age NonProfit, your organization can benefit from our expertise in streamlining content management processes, allowing you to focus on what truly matters: your mission and community.
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